Evaluation Final Marks

BMW Productions 13/20
http://bmwmediaproductions.blogspot.co.uk/
The evaluation has a good level of depth in its reflective analysis of genre conventions and skills progression from the preliminary task to final. The presentation makes some use of images and text, but does not really explore the full range of multimedia such as embedding videos. The Prezi on institutions describes the role of a production company but does not suggest how their own no-budget film would be distributed or how it would be marketed, or any companies that would do so.  There is little content other than their logo despite research into examples of similar companies in the uk. The blog post on technologies describes how the technology was used in the research, production and post stages with some images/screen captures and uses media terminology correctly. The annotated analysis of the video in appealing to the audience identifies the mood and enigma codes and narrative development but does not explicitly discuss how this meets the interests of their target audience. Their audience profile identifies 2 extremes of their male age range and is comprehensive and well presented. Overall Level 3 lowest 12/20.

CC Productions
The video conversation on Institutions is rather basic sourcing general information with a lack of application to examples of companies of online platforms mentioned. There is little beyond direct address to camera. The analysis of conventions covers a broad range of aspects of narrative, genre and style and most points have a supporting visual in this Prezi. Sound is difficult to apply as no video has been embedded. Most comments apply a good level of understanding of purpose. The analysis of character has some discussion into the role of women in thrillers, but lacks care in the presentation beyond text and 2 images. There is discussion of a range of skills learned from preliminary to final. The presentation again is rather basic with images and an embedded task. The discussion on technologies is strong and goes into how it was used and for what purpose. There are embedded clips from the skills development tasks to demonstrate. Best fit overall basic mainly in presentation, Level 2 upper 11/20

SolarFlare
The presentation on Audience profile is very well presented using a mixture of animation and posters to visual represent their age, gender and lifestyle across the bracket. The prezi on comparison of prelininary and final is detailed with comparative screen captures and embedded video. The Prezi on representation covers a range of stock characters form the genre and anchors them in a range of existing characters with comparative images, and an analysis of gender construction through MES and justification of decisions to conform to stereotypes. The annotated youtube video is thorough and well presented, and the reflections of the use of technology is detailed with multiple images documenting their use (though at times it becomes a how to guide), there is application to outcomes.  The anaysis of conventions as a directors commentary uses stills from the film and comtains reference to instututions, titles, narrative and genre conventions drawing upon synoptic understanding of the spec. 2 of the video have significant background noise and clipping. This reenforces the Prezi on instututions which gives examples and discusses the processes of production, distribution and marketing. Overall detailed and a high level of care in the presentation, Level 4 16/20

Dynamic productions
http://dynamicproductionsmedia.blogspot.co.uk/
The response to the skills development from preliminary to final is detailed and analyticaly of development, making use of some images and stills, and the videos are embedded, there is lesser attention to care in the layout and uses text. Though falling into the trap of tripod as technology - there is a comprehensive discussion of how the technology was used and creative intentions supported by a variety of images, a instructional video and screen grabs on another blog post. There is an excellent analysis using youtube annotations that justifies creative decisions in appealing to the target audience, and the profile Prezis are detailed and covers interests and lifestyle, age, gender using images and embedded video across the bracket. The presentation on institutions have some depth of understanding and examples using a poster format, though a production company is incorrectly overlapped with distribution. The slideshare analysis of the stills from the film are detailed and address narrative, titles and genre conventions and there is considerable detail to justify the work of 3 students. They also refer to the trailers embedded that they have immitated the conventions from. The Prezi analysis of the representation is detailed using images to justify creative decisions. Overall best fit top Level 3 15/20  

Flash Productions
http://daisylauraas.blogspot.co.uk/
*This is the work of 1 student (Daisy) as her partner Laura did not contribute which has been taken into account when marking and rank ordering.