“My initial thoughts about what a title can do was to set mood and the prime underlying core of the film’s story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it”
What Bass is saying is that each title sequence just isn't something pretty that acts as a way to showcase names, it is a unique opportunity to deliver another story to the audience. It could act as a prologue to the films narrative, a device to set the mood of the film or hint at plot twists that are only noticed when you watch it again (something that I find very satisfying), or a piece that runs alongside the main plot that sets the audience up for what is to come. Keeping this in mind, it is easy to see how important a well designed title sequence is for a film.
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